(spacer image)What Is It?  
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

eCommerce must be understood in the context of the enterprises that conduct it and the environment in which it happens.

 


           The enterprise

 

An eEnterprise is one with the capability to exchange value (money, goods, services and information) electronically. It has properly designed business processes for this new way of conducting business. And it understands the human performance challenges not only for its workforce, but for other people in its value network: customers as well as the people working for its partners and suppliers.

eCommerce is a new way of doing business—the way of doing business on the eEconomy—that involves openness, connectivity, and integration.

 

It opens up the enterprise to include partners, suppliers and customers.
It connects the new, expanded enterprise through a universal electronic medium.
It requires the integration and alignment of technology, processes, and human performance with a continuously evolving strategic intent.

 

The eEconomy is the broader business environment in which global eCommerce is conducted. New economic rules of cause and effect drive fundamental organization, industry and market transformation.

 

So "eEnterprises conduct eCommerce in the eEconomy."