THE CUSTOMER IS KEY
In today's Internet-enabled economy, traditional approaches to driving growth and profitability are becoming obsolete at market speed.
Tomorrow's market leaders must discover and unlock true sources of sustainable competitive advantage by building and capitalizing on customer knowledge and service. It takes the right information in the right hands at the right time to build a strong community of customer relationships, reduce the cost of sale and capture market share.
A 5 percent increase in customer retention can boost profits by 60 percent in just five years. Moreover, the cost of acquiring new customers is five to 10 times that of retaining your best customers. Clearly, it pays to know your customers and keep them satisfied.
Unprecedented customer knowledge fuels fewer and more productive sales calls, targeted and more effective marketing programs, and better customer service. The latest Customer Relationship Management (CRM) technologies help make this possible. But when it comes to driving business growth, it takes a combination of smart thinking and technical expertise to make your profits soar.
Map this onto your business and the implications are obvious - you need to know who your customers are, which customers you want to target, how you will sell to them, and how you will look after them long term. It is this simple integrated framework that lies at the heart of the E Center approach: |
| "The
most valuable asset of any business? It's customers. The
greatest concern of every senior sales and marketing executive
is establishing, managing, retaining and extending those vital
customer relationships. Nothing else is more important.'' GartnerGroup |
|
